The Drop Shop

The Drop Shop
Brand Strategy, Brand Identity, Packaging

The Drop Shop
Strategy, Branding, Packaging

The Drop Shop is a boutique e-liquid shop in Israel with two retail locations and a growing market value. Unlike most local competitors, The Drop Shop hand mixes and tests all their products directly in their stores. They offer a unique "build-it-yourself" model for e-liquid where customers are encouraged to test and try various combinations on location.

Working closely with the store owner and manager, I developed an identity that represents the company's hand-made approach and commitment to personalized satisfaction in their branding and packaging.

The Drop Shop is a boutique e-liquid shop in Israel with two retail locations and a growing market value. Unlike most local competitors, The Drop Shop hand mixes and tests all their products directly in their stores. They offer a unique "build-it-yourself" model for e-liquid where customers are encouraged to test and try various combinations on location.

Working closely with the store owner and manager, I developed an identity that represents the company's hand-made approach and commitment to personalized satisfaction in their branding and packaging.

A 120-SKU Take on Packaging Design

The Drop Shop creates a total 40 flavor variations, and each one is sold in 100ml, 30ml, and 10ml bottles. Using an extensive color palette at its base, we built out a full design system that can grow with the packaging. Using this color system, we developed a unique marble pattern per flavor profile based on the colors of its ingredients. Those marbles were then used to inform each label, three size versions of each.

A 120-SKU Take on Packaging Design

The Drop Shop creates a total 40 flavor variations, and each one is sold in 100ml, 30ml, and 10ml bottles. Using an extensive color palette at its base, we built out a full design system that can grow with the packaging. Using this color system, we developed a unique marble pattern per flavor profile based on the colors of its ingredients. Those marbles were then used to inform each label, three size versions of each.